This is a true Syndicate production, everything from script development to final films and highres print.
The campaign goal was to stir interest for Gröna Lund´s new booking system “Jetpass”. Its a web/smartphone app that gives the park visitors the option to earn discounts fast lane access to popular rides if visitors pre-book their visit over the web.
So we developed a concept: “The lund” a world where the park attractions roam free, but they a curious about the new rules for the season, the little ladybug train, is not fast enough, she does not qualify to be a Jetpass ride…
